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Client Services
Our Client Services make a difference! Regal Hospitality now offers a full complement of professional services from the Mystery Shop program to Management and Staff Training & Development.
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Regal Hospitality Group has developed the Group Sales and Catering Sales Evaluation program so we can provide our clients with the answers to several basic but important questions:
While these questions seem simplified they are really at the nucleus of the hotel and catering sales process. Your sales associates and their ability to sell your hotel is truly where the “rubber meets the road” in the ever increasing competitive hotel industry.
The Program
The Group Sales and Catering Sales Evaluation Program evaluates your sales and
catering sales associates in such areas as initial telephone contact, We also can provide insight to how your competition’s sales agents perform and provide you with their rates, amenities and benefits. This helps you gain a competitive advantage.
The Process
Our group sales coordinator contacts you the client to determine your needs and your requests for specific scenarios to be presented to the sales associates at your hotel. Our industry seasoned group sales evaluators call your hotel sales office and represent themselves to your sales agents as potential customers.
We create scenarios that mirror your hotel’s client base such as social events or business meetings depending on your hotel’s location and culture.
Our evaluators then evaluate
your sales associates based on industry criteria as well as your own hotel’s
standards from the initial contact to the closing.
The results of the evaluation are compiled into an easy to read, informative report that is available for your viewing 24 to 36 hours after the sales process has ended.
The ReportOur reports are a combination of quantified checklists that utilize both industry standard criteria and your hotel’s specific operational standards. The report also includes an easy to read narrative that chronicles the sales experience from initial contact to closing.
Follow UpOur sales coordinator then follows up with you to answer any questions you may have about the reports you have received.
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ascertaining customer needs, qualifying the customer, timeline of receipt of
sales materials, quality of sales materials, follow up with the customer and the
closing skills of the sales agent. Many of our clients choose to have their
sales and catering operations evaluated on a monthly or bi-monthly basis. This
allows the hotel’s management to define strengths and weaknesses in their sales
and catering departments and allows for corrective training.
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